Sight & Scent Magazine
A Doll-McGinnis Publication
A monthly publication dedicated exclusively
to the entire Hound Group
Advertising Guidelines

HOW TO ADVERTISE IN SIGHT & SCENT MAGAZINE

Submitting an ad to Sight & Scent is easy and fun! You may choose to send an ad that is camera ready or trust our skilled graphic arts team to make a presentation that will set your hound apart from the rest. Just follow these simple guidelines. You'll be happy with the results!




MAGAZINE SPECS

  • 150 Line Screen
  • Trim 8.25" x 10.75"
        Plus 1/8" bleed (8.5" x 11")
  • Image Area 7.25" x 9.75"

    AD SIZES

  • Full Page 8.25" x 10.75"
    (Bleed 8.5" x 11")
    (Image Area 7.25" x 9.75")
  • Half Page Horizontal
        7.25" x 4.75"
  • Half Page Vertical
        3.74" x 9.75"

    DIGITAL FORMAT

  • 300 dpi images
        scanned at 100%
  • Images CMYK
  • All fonts included or converted to outlines
  • Include all support files

    DIGITAL FILES

  • TIFF (300 dpi at 100% scale)
  • PDF (300 dpi at 100% scale)
  • JPEG (300 dpi at 100% scale)

    APPLICATIONS

  • Photoshop CS3 (or earlier)


  • Photographs

    We can accept photo in several ways:
    • Traditional: The best is the original photograph. Send the photo to us or call the photographer to request it be sent directly to us. Dog show photographers want to see their work appreciated -- they're happy to cooperate. We will return all photos after the issue is mailed out. Please provide name and mailing address of the person to whom the photo(s) should be returned.
    • Email: When sending photos electronically, you must start with a high resolution image. If you're scanning it yourself, do so at 300 dpi at 100% of the image's size. Save the image as a JPEG or TIFF for most predictable results. Send your photo as an e-mail attachment to tammarie@sightandscent.net.
    • CDs: You may mail CDs with images to Sight & Scent Magazine, 14112 Industrial Road, Omaha, NE 68144-3332.
    • FTP: All of our clients are encouraged to use our FTP site at:
      www.printcographics.com:9000/Login. Username is "sight" and password is "sight." Be certain to provide your name, company, phone, e-mail, and the name of your ad in the form provided so we can match the files you provide with your ad.
    NOTE: If you choose to submit a professionally- or personally-designed ad for publication in Sight & Scent, you or your designer may either place it on our FTP site or email it according to our advertising specifications. When we receive an ad electronically, the electronic transfer must include both the name of the dog and the owner.

    Also to avoid delays in printing, please remember to personally send your address and payment.


    Ad Copy, Design & Layout

    In addition to a photo, please provide the text for your ad, either typed or printed clearly. Be sure to include the dog's registered name, call name and owners, breeders and handler. You may also wish to include the sire and dame, phone numbers, addresses, thanks to the judge(s), your dog's titles, accomplishments and/or rank. Please provide the source and date of the ranking.

    Once we have your photo and text, our designers will create an outstanding ad. If you have specific preferences regarding font, colors or layout, please let us know.


    Ad Type & Payment

    To complete your ad we must know what type of ad you want and receive payment. Type of ad refers to color or black & white, number of pages, and where you would like your ad placed in the magazine. Preferred pages must be reserved so call to find out what is available. Each issue of Sight & Scent includes a rates page which you may also request via email.

    Our current advertising rates are available on our website.

    Print and mail our printable Ad Order Form.

    Payment should accompany your ad. We accept checks, money orders and all major credit/debit cards. A 3% service charge does apply to credit/debit cards. Please be sure to include the cardholder's name as it appears on the card, the complete card number, expiration date, security code, and billing address. Please also include your mailing address as you will be sent a copy of the issue in which your ad appears.

    At Sight & Scent we pride ourselves on thorough and friendly customer service. We want you to be 100% satisfied with your advertising experience. Call or email us today and we'll go to work for you!


    © 2008, Sight and Scent Magazine
    Questions? Write to the Editor:
    Tammarie Larson, Sight & Scent Magazine
    14112 Industrial Road, Omaha, NE 68144
    (402) 990-9600